/ About the project
A sixty-second brand film for Simplify, a CRM built around expense tracking and tax preparation - a brand developed by the studio for the film. The spot follows the arc every small-business owner knows, from a desk buried in receipts to a clean report waiting at tax season, told in soft, stylized 3D. Written, designed, animated, and finished by Dear Summer, it delivers the full commercial treatment for software and SaaS brands - product story, feature moments, and a close that lands the name.
/ Credits
Direction & Script:Dear Summer
Brand & Design:Dear Summer
Animation:Dear Summer
Edit, Sound & Finish:Dear Summer